Our process - How we work
We believe in efficiency and maximizing our resources to provide the best value to our clients. The primary way we do that is by re-using the same five projects we've been developing for the past decade.
Discover
We work closely with our clients to understand their vision and aesthetic goals, immersing ourselves in their brand world to grasp what makes their audience swoon.
Our talent scouts comb through obscure cafés, underground parties, and niche Instagram hashtags, while our brand consultants binge-watch your last five ad campaigns to gauge your vibe. Meanwhile, our style team casually infiltrates your wardrobe choices via social media comments.
Once the vibe check is complete, we present a carefully curated model lineup tailored to your campaign, alongside a moodboard and an estimate that always includes extra for last-minute glitter.
Included in this phase
- Brand vibe questionnaires
- Talent shortlist previews
- Trend moodboards
- Creative alignment calls
- Backstage gossip reports
- Wardrobe audits
Build
Building on insights from the discovery phase, we craft a tailored campaign roadmap for each project — outlining timelines, talent scheduling, creative direction, and production milestones.
Every client is assigned a dedicated account manager to streamline communication, align on deliverables, and ensure everything moves forward smoothly. They're your inside track to our team of creatives, producers, and talent coordinators (and yes — occasionally the bearer of glitter emergencies).
Regular progress updates, moodboard refinements, and lineup confirmations keep you in the loop without overwhelming your inbox. We believe in clarity, consistency, and just enough surprise to keep it interesting.
Glotzbebbele kept us ahead of schedule with thoughtful updates and smart recommendations. The process felt effortless — and the results spoke for themselves.
Deliver
As your project moves into production, we refine the creative direction and confirm every detail — from model bookings to wardrobe selections and shoot logistics.
Our production team collaborates closely with stylists, photographers, and your in-house creatives to ensure a seamless process, while keeping everything aligned with your brand vision and campaign objectives.
Once the shoot wraps, we deliver final hero images, supporting assets, and tailored post-campaign materials — all designed to captivate your audience and elevate your brand presence.
- Talent Confirmations. Secure final model lineups, ensuring availability and alignment with your creative brief.
- Location & Styling Coordination. Confirm shoot locations, styling concepts, and moodboard approvals.
- Asset Delivery & Post-Campaign Support. Provide final visuals, behind-the-scenes content, and social-ready assets — with ongoing support as needed.
Our values - Where creativity meets consistency
At Glotzbebbele, we believe in celebrating individuality while delivering reliable, polished experiences for every client. We balance bold creative direction with seamless logistics, ensuring our work feels fresh, intentional, and effortless — even when the group chat says otherwise.
- Meticulous. From casting to final edit, every detail matters. We obsess over the little things so your campaign lands exactly how you envisioned — with a touch of unexpected magic.
- Efficient. We respect your timelines as much as we respect a good lighting setup. Our team keeps things moving smoothly, without sacrificing style or quality.
- Adaptable. No two brands (or models) are the same. We shape our approach to suit your project’s personality, whether it calls for bold, understated, or gloriously eccentric.
- Honest. Clear, upfront communication is at the heart of everything we do. If something won’t work, we’ll tell you — and then offer a killer alternative.
- Loyal. We build lasting relationships that go beyond one-off shoots. Many of our clients become collaborators, confidants, and the stars of our agency holiday parties.
- Innovative. While trends come and go, we stay ahead by championing originality and seeking out talent and ideas that shape what’s next in culture and fashion.
Tell us about your project
Our offices
- U.S.A
opening soon in
the sunny south - Germany
our first office in
Cologne, NRW